Destination pages are the primary way users browse for accommodations, guides, or trips. We’re building a library of fishing destinations worldwide. You can view an example of our data pipeline destination object below. Destinations pass through our multi-step pipeline and are "recursively enriched" every step of the way as we discover new data related to each destination (eg. spatial data, species information, fishing styles or techniques, regulations, special areas, access points and more. Each of these entities contain data that add valuable color and context to your destination pages).

Page Content Overview

Each destination page contains the following content. Destination pages are landing pages that slurp up a broad range of top of funnel searches—they are also hierarchical with child pages that are focused on more long tail queries (eg: "upper delaware river fly fishing regulations"). The hierarchy is geographic in nature and logically flows from broad/head keywords to long tail as you proceed from parent to child down the tree. Breadcrumbs reflect the structure. The goal is to build a UX that's intuitive for users and machines to reason about and create a wide range of destination pages that position us as the best source of fishing information on the web.. It's important that we visually prioritize accommodations over all other content—our content hierarchy in order of importance is dictated by our mission and how we create value—by connecting fisherman with lodges, guides, and trips—and managing the end to end transaction.

• V1.0 (MOVING TOWARDS LONELY PLANET STYLE CONTENT STRATEGY)

  • [ ] Breadcrumbs

    • Hierarchical breadcrumbs on all destination pages. JSON-LD.

  • Table of Contents

    • Keyword rich anchor text, dynamically generated based on headers.
    • JSON-LD for rich schema markup
    • make it a mobile friendly popup - shadcn - mobile it's a drawer
    • semantically powerful-, seo powerhouse—should appear at top of page when viewing markup (as a robot would)
    • clickable "what's on this page?" guide or maybe just a ui icon? i like text for this audience

  • Accommodations

    • Core content—list lodges, hotels, cabins, etc. JSON-LD.
    • filters target accommodation tags
    • the main character on these pages and in our app—our money maker.

  • Related Destinations / Nearby Destinations

    • Nearby destinations of of all types EXCEPT water-related, cities, parks, etc
    • Tab/pill based so users can choose destinationType for quick filtering
    • iterate over child destinations and possibly query by distance—inspired by yelps internal linking scheme. Keyword rich.

  • Child/Nearby Waters

    • Similar to nearby destinations but fishable waters only

  • Species

    • bass, rainbow trout, brown trout—all fishable species (quarry)
    • easy way to filter by species so you search or narrow this way
    • Baked in seasonality

  • Fishing Methods, Styles, Techniques

    • trolling, spin fishing, fly fishing, deep sea fishing. drift boat, wade fishing, dry fly, etc.

  • Seasonality

    • In season, peak season, popular season, weather

  • Fishing Regulations

    • destination specific regs for in-state/out-of-state
    • catch limits, etc
    • https://dec.ny.gov/things-to-do/freshwater-fishing/regulations/inland-trout-stream-regulations

  • Fishing Conditions

    • USGS API, water conditions, guidance for when to float, when to wade fish
    • show nearby USGS flow gauges on destinations page (limit 10 and by distance 20m)

  • Access Points

    • Access points, parking, special regulations, etc
    • Boat Ramps
      • riverexplorer.com/delaware/boat_ramp_map.php
      • https://boatrampfinder.com/ramps/delaware-river-2/
    • PFR - https://data.ny.gov/Recreation/Public-Fishing-Rights-Parking-Areas-Map/psgw-dbaz

  • Named Holes

    • In highly popular rivers there will be "named holes" (not a great thing to call them) - example Junction Pool where the beaverkill and willowemoc meet. Would be amazing to get this data into our app. Found a mapping company that highlights these. Tough at scale—which makes it more valuable.

  • FAQs

    • 8-12 FAQs with JSON-LD
• V2.0 Content
  • Guides
    • Individual guides that can be independent, associated with a lodge, or part of an outfitter pro staff.
  • Tour Operators & Outfitters
    • Independent guides, fly shops, outfitters that specifically service this destination
  • Trips
    • bookable products combining guide + accommodation + destination eg: 8 hour fly fishing, drift boat trip in the catskills
  • Gear & Tackle
    • Destination specific gear and tackle recommendations.
  • Data Roundup
    • Use our data to present useful graphs and information about each destination
      • eg: avg nightly rate at this destination
      • need to come up with ideas once we're finished implementing all entity types

Destination Schema

The destination table is a poly-hierarchical model. A city is in a county, which is in a state (clear hierarchy). But a river (like the Colorado) can span multiple states, and a colloquial region (like the Gulf Coast, or the Catskills) can contain parts of many states and many cities.

Search queries are performed based on destination—and all related content is shown on each destination landing page. Examples of related page content below.

Eg. /catskill-mountains-ny/fishing-lodges

• All accomodations within {x} miles of destination - adjustable via input / dropdown
• The fishing techniques practiced in the destination
• All fish species found in the destination
• Bodies of Water found in the destination
  • Would list the rivers + lakes (when there are fishing opportunities) found in that particular region

Destination Page Filters & Faceted Nav

Filters are solely for improved UX, they are client side interactions that don’t change the URL—we just filter and cache our queries and show the filtered results on the page.

• Filter by Lodge Type (Luxury, Campground, Eco-Lodge, etc)
• Sort by Price
• Filter by Season
• Filter by Target Fish Species
• Activities & Adventures
• Amenities
• Themes

Destination Tag Categories & Tags

Our tagging scheme allows us to:

• Create thousands of long tail destination landing pages.

• Enable users to sort, filter, and narrow their search.

• Facilitate a user quiz or onboarding experience that allows us to personalize the user experience.

• Search Filters & Tags

  • Salt Water vs. Freshwater (Inshore, Offshore)
  • Weather / Seasons (Winter, Ice Fishing, Tropical, etc)
  • Thematic—
  • Climate

Destination Types (Location Types)

Hierarchical? Should we create parent-child relationships between various destination types?

• Regions North America, South America, Asia, Caribbean, etc
• Countries
• Colloquial Regions
  • the Catskills, Hudson Valley, Silicon Valley, Gulf Coast, Deep South, Pacific Northwest, Upper Peninsula, New England, the Berkshires, the Adirondacks, the Florida Keys, etc.
  • Can Contain multiple counties and states—need to source these somehow.
• States
• Counties
• Cities
• Bodies of Water?
  • Rivers
  • Lakes
  • Streams
  • Bays
  • Oceans
• Points of Interest, National Parks
  • Eg. Yellowstone National Park

Target Quarry (Fish Species)

• Barracuda
• Bonefish
• Marlin
• Permit
• Redfish
• Roosterfish
• Brown Trout
• Rainbow Trout
• Brook Trout
• Salmon
• Giant Trevally
• Sailfish
• Snook
• Tarpon
• Golden Dorado
• Arctic Char
• Bass
• Steelhead
• Taimen
• Arapaima
• Pike
• Golden Mahseer

Travel Styles Solo Trips Family Friendly Budget Friendly Couples Trips Guys Trips Girls Trips Luxury Lodges Business Trips Group Trips Pet-Friendly Trips First Time Angler Friendly Eco-Friendly Condos & Villas Private Cabins Bachelor Trips Relaxing Trips Kid Friendly

Fishing Technique Fly Fishing Spin Fishing Baitcasting Trolling Bottom Fishing Ice Fishing Surf Fishing Casting Noodling Bow Fishing Spearfishing Hand Fishing Deep Sea Fishing

Thematic Mountain Lakes Freestone Streams Saltwater Bays Family Friendly Fishing Spots Beach Secluded River Secluded Streams Scenic Area Fly-In Flats Glacial Lakes Mountain Rivers Wetlands Everglades Alpine Lakes Stocked Ponds (not sure about this one but adding for vis) Tropical Water

Amenities - attached to accommodations Culinary Experiences Adventures Spa & Wellness Resort Style All-Inclusive On-Site Equipment / Rental Equipment High Speed Wi-Fi On-Site Pro Shop Suites & Luxury Accommodations Fitness Rooms Boat & Float Access Event & Wedding Spaces Curated Itineraries Guided Tours & Activities Eco-Friendly Comfortable Accommodations

Routing, Information Architecure, URL Patterns /:destinationSlug/{activitySlug} /florida-keys-usa/fishing-lodges /florida-keys-usa/guides /florida-keys-usa/waters /florida-keys-usa/trips

/:destinationSlug/hunting-lodges /:destinationSlug/fishing-lodges

Data Roundup Overview

Best / Top Ranking Content for high traffic destinations. Number of Lodges in {destination} Average Rates Per Night / Per Week in This Destination

Fly Fishing Destination Must Know Information

• Wading conditions
  • When is it safe to wade fish? when do you absolutely need a boat?
• Water Levels, Flows, etc How is the water? How was it last week? Is it safe? what's the trend?
• Hatch charts
  • What flies should I use at any given time? When do bugs appear?
• Drift boat conditions
  • When can I use my drift boat? Is the water too high/low?
• Gear Selection
  • What gear, rods, reels, etc are commonly used to fish this water? What techniques are popular and productive?
• By river
• Seasonality
  • Tell me about seasonal variance…whens the best time to visit?
• Species
  • What species can I fish for in this destination? When are they in season? When is peak season?
• Regulations and Licensing
  • What license do I need? Are there any special regulations I should know about? Catch and release only, year round fishing, areas to avoid, etc

• Ideal destination landing page includes
  • local regulations, licensing requirements, laws, links to state agencies etc.
  • local public fishing spots, maps, etc sorted by popularity, accessibility, etc
  • local guides—our primary offer of pro guides who service that destination
  • This could apply to a city, a lake, a river, or a region (”the Catskills”) and so forth

Routes

Destinations

• https://adventure.pro/:destinationSlug
  • /canada
• Lists all Adventures available within a certain radius of that particular Destination
• Filterable
• These are the big head pages where users who have a destination in mind but not an adventure type can browse for adventures near me

Guide Services / Tour Operators

• This is the higher order content type for all guide services, teachers, tour operators, lodges, retreats, etc. Each guide has many adventures — the individual trips, excursions, and so forth that a user can book.
• This act as the primary profile page for all operators—it lists their adventures and make use of the broader taxonomy from each adventure—primary destinations and any adventureType taxonomy which is unique for each individual adventure.
• /guides/guideSlug
  • /guides/anglers-den

Adventures

• /adventureSlug
• https://adventure.pro/fishing
  • https://adventure.pro/fly-fishing

Destination Sources

https://captainexperiences.com/sitemaps/sitemap_locations.xml https://fishingbooker.com farbank.com/pages/fly-water-travel

To Do

• [ ] Need to nail down my tag schema for destination pages. In Triskelos tags came from Rehabs—and location pages used those tags...But now I'm not sure exactly what I'll do, need to get some things loaded into my brain. Just not clicking for me what my route patterns look like for destination pages if I do something like: - meridiaoutdoors.com/catskill-moutains - -> main page fishing guide will all entities and content. Primary top of funnel driver - meridiaoutdoors.com/catskill-mountains/fishing-lodges - -> lodges nearby this destination—featured content - meridiaoutdoors.com/catskill-mountains/fishing-guides - -> guides that offer trips at this destination - meridiaoutdoors.com/catskill-moutains/fishing-trips - -> bookable trips in this destination with static url - meridiaoutdoors.com/catskill-moutains/waters - -> all the fishable waters in this destination - meridiaoutdoors.com/catskill-mountains/fishing-access-points - -> where to fish—crucial data for maps. - meridiaoutdoors.com/catskill-mountains/fishing-regulations - -> fishing rules, catch limits, equipment restrictions, licensing - -> scraped from govt sites, pipeline keeps data fresh - meridiaoutdoors.com/catskill-montains/fish-stocking - where stocking happens, when and how many fish—display on map. Design map icon and page. Pipeline should handle this. - /catskill-moutains/fishing-conditions - USGS gauges, live data, weather, etc—all personalized to make it useful for fisherman - meridiaoutdoors.com/catskill-mountains/fishing-reports - periodic community repots - meridiaoutdoors.com/catskill-mountains/fishing-outfitters - -> fly shops, fishing shops—map content mostly - meridiaoutdoors.com/catskill-mountains/fishing-gear-guide - -> location specific gear recommendations? Affiliate play? eCom? Overkill? - -meridiaoutdoors.com/catskill-mountains/fishing-boat-ramps` - boat ramps are searched entities, they help users plan trips, and they should absolutely appear on our maps features., - https://naturalatlas.com/boat-launches/shehawken-2129121 - https://boatrampfinder.com/resources/ -
  • If this is the general direction I'm heading, what keywords do I target on each landing page? How do I avoid keyword cannibalization?
  • And how do tag pages work? Do I really add all the species? have to sit down and really think about my tagging scheme and how it's going to work here. Honestly forgot. Big thing to work out.
    • /brown-trout
    • /rainbow-trout
• [ ] Fishing Conditions Card
  • [ ] Card for displaying on :destinationSlug/fishing-conditions pages an to be scattered throughout the site on other useful pages.

Done:

• [x]

Overview

Purpose

What do you want to accomplish?

User Story

As a [user], I want [goal] so that [benefit]

Success Criteria

What has to be true when this is finished?

• [ ]

Requirements

• [ ]

Technical Approach

Implementation Notes

Dependencies

Risks

Links & References